This is a tag management system to manage fragments of JavaScript and HTML code used to allow the implementation of tags and tools for tracking, analysis, personalization and marketing performance.

Processing company

Google Ireland Limited

Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Purpose of the data

This list represents the purposes of data collection and processing.

- Functionality

Technologies Used

- Pixel

Collected data

This list represents all (personal) data collected through the use of this service.

- Aggregated data on tag firing

Legal basis

Below, we list the necessary legal basis for data processing. - Legitimate Interests – Section 6(1)(b)(ix) of the Data Protection Act, 2019-29

Processing Location

European Union

Retention period

The retention period is the time interval in which the collected data is saved for processing purposes. The data needs to be deleted as soon as it is no longer needed for the declared processing

The data will be deleted after 14 days of recovery.

Data Recipients

- Alphabet Inc., Google LLC, Google Ireland Limited

Responsible for Data Protection of the Processing Company

Below you can find the e-mail address of the data protection officer of the processing company.

https://support.google.com/policies/contact/general_privacy_form

Transfer to Third Countries

This service can forward the collected data to a different country. Please note that this service can transfer data outside the EU / ESA and to a country without the required data protection standards. If the data is transferred to the USA, there is a risk that it will be processed by the US authorities as part of control and surveillance measures, possibly without the possibility to appeal. Below you can find a list of countries to which the data is transferred. This can occur for a variety of reasons, such as storage and processing.

In all world

Click here to read the data processor privacy policy https://policies.google.com/privacy?hl=en

Click here to decline this processor on all domains https://safety.google/privacy/privacy-controls/

Click here to read the data processor cookie policy https://www.google.com/intl/de/tagmanager/use-policy.html

History

yea03/22/21, 15:00

A content management system is a system that manages the content of a website, for example. In this way, the edited content and layout are separated so that both can be changed separately without disturbing the other area. This simplifies content management and processing.

Technologies Used

Local Storage

Session storage

Cookies

Retention Period

The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.