09/09/2010
2010 MTV EMAs Again Highlight the New Swift
Suzuki has tapped into MTV’s creativity and strong bond with the youth audience by sponsoring the MTV European Music Awards, giving a big boost to Suzuki's brand awareness throughout Europe. Leading up to the award show, Suzuki held two on-line competitions.
In the “FANtasic Sounds” competition, Suzuki was looking for a sound tailored to express the New Swift. From among one hundred unsigned European bands, Irish singer and songwriter Tyron Relph won the hearts of an international jury of music professionals.
Another contest “New Swift FAN Award” tying in with the launch of the new Swift attracted more than 3,000 contestants and collected almost a million website hits. Nineteen year old Belgian student Stéfanie Pire won the online voting as the most dedicated fan by showing that she was the biggest fan of her favourite star to meet the challenge to “Prove it!”.
The winners were invited to the 2010 MTV EMA ceremony, which took place in Spain’s historic capital of Madrid and they had the chance to attend the legendary after-show party.
