30/10/2010
European Journalists Praise the New Swift
Last fall, distributors and journalists from 17 European countries enjoyed a test drive of Suzuki’s New Swift in the countryside around Munich, Germany, along a 127km route that showcased performance in a wide range of driving conditions.
During the day-long drive starting at a hotel near Munich Airport, the over 400 participants enjoyed a rest stop at “La Villa” an elegant and historic venue with modern style on Starnberg Lake, where they were treated to lunch and a media briefing with a Swift history slide show. The test drive destination was the heritage-listed design Hotel Sofitel Bayerpost in the centre of Munich, where the briefing focused on consumer expectations and presentations about New Swift design and engineering, followed by individual media meetings by country. The final event was a dinner at a gourmet restaurant that created a subtle “Way of Life!” atmosphere.
The consensus among the participants was that the New Swift represents a further evolutionary step forward for Suzuki's popular and successful vehicle. The following quote encompasses the overall opinions of the European media: “the New Swift is a reflection of Suzuki’s desire to offer a sports compact that is perfectly suited to the lifestyles and demands of today.”
